CUSTOMIZE to PERSUADE
Get their inside information with AUDIENCE ANALYSIS.
www.ConfidentSpeaking.com
AUDIENCE ANALYSIS QUESTIONS:
- What would you like people to walk away with when I am finished speaking?
- Who is going to be there? Potential customers? Technical people? A mixed group of different
technicals? Technical and non-technical? - Are participants familiar or unfamiliar with your product or service?
- What do they like?
- Specifically, what is it they do not like? Find out now.
- How do you think I could be most valuable to the group?
- What are they most interested in hearing about?
- Is there something you would like me to tell your group?
- How many people will be there?
- Will it be virtual? In-person? On stage? Will they provide a small table for your laptop?
- If it is a large room, what is the layout of the tables/chairs? (You may be
asked what you would prefer.) - Will I be speaking at a conference table?
- Do they expect PowerPoint or handouts?
- Who will be providing audio/visual (A/V) support? (name and contact
information) - How I get into the building? Will they leave my name at security? Who should I call when I have difficulty getting in?
- What time am I scheduled to speak?
- How early may I get into the room?
- Are there speakers before me? How many? What are their topics?
Helpful Ideas
- AT THE END OF THE CALL ask for the names of two key people or participants.
- Example of this script: “You mentioned that there would be technical and non-technical participants (or experienced and inexperienced, or whatever the group mix). I would like to ask someone from each of those groups these same questions to make sure I give your people value on Wednesday.”
You will easily get other participant’s names and telephone numbers from your first contact person.
- The Result: you will find which topics and points of view will be most helpful to these listeners.