CUSTOMIZE to PERSUADE

Get their inside information with AUDIENCE ANALYSIS.

  www.ConfidentSpeaking.com

      AUDIENCE ANALYSIS QUESTIONS:

  • What would you like people to walk away with when I am finished speaking?
  • Who is going to be there?  Potential customers? Technical people? A mixed group of different
    technicals? Technical and non-technical? 
  • Are participants familiar or unfamiliar with your product or service?
  • What do they like?
  • Specifically, what is it they do not like? Find out now.
  • How do you think I could be most valuable to the group?
  • What are they most interested in hearing about?
  • Is there something you would like me to tell your group?
  • How many people will be there?
  • Will it be virtual? In-person? On stage? Will they provide a small table for your laptop?
  • If it is a large room, what is the layout of the tables/chairs? (You may be
    asked what you would prefer.)
  • Will I be speaking at a conference table?  
  • Do they expect PowerPoint or handouts?
  • Who will be providing audio/visual (A/V) support? (name and contact
    information)
  • How I get into the building? Will they leave my name at security? Who should I call when I have difficulty getting in?
  • What time am I scheduled to speak?
  • How early may I get into the room?
  • Are there speakers before me? How many? What are their topics?

Helpful Ideas

  • AT THE END OF THE CALL ask for the names of two key people or participants.
  • Example of this script: “You mentioned that there would be technical and non-technical participants (or experienced and inexperienced, or whatever the group mix). I would like to ask someone from each of those groups these same questions to make sure I give your people value on Wednesday.”
  • You will easily get other participant’s names and telephone numbers from your first contact person.

  • The Result: you will find which topics and points of view will be most helpful to these listeners.